Cheese Louise is a staple cheese shop with locations in Rhinebeck, NY and Kingston, NY. The reimagined brand identity captures the shop’s charm with a design that’s both inviting and refined. Retro-inspired typography brings warmth and visual strength, while a balanced layout ensures cohesion across touchpoints - from menus and merchandise to packaging and brand guidelines. The result is a vibrant, community-focused identity that feels simultaneously timeless and modern - turning Cheese Louise into a memorable destination for locals and visitors alike.